GlowDog reflective products have to be seen to be believed. During the day, they look like ordinary clothing (move your mouse over the image at right). But at night they reflect any light that shines on them, such as automobile headlights. Because your entire silhouette reflects, the total luminance is higher than with other forms of safety clothing that use strips. Plus, GlowDog fabrics are as supple as ordinary fabric.

GlowDog makes you more visible than reflective strips.

How is this amazing feat possible? GlowDog products are made from illumiNITE™, a state-of-the-art reflective material developed by Reflective Technologies, Inc. IllumiNITE results from a combination of advanced reflective and coating technologies which embed millions of microscopic reflectors into the weave of a fabric. The IllumiNITE reflectors act like smooth mirrors to reflect light back to its source. Because the mirrors are microscopic, the fabric remains supple. In normal lighting you can't even tell there's anything special about the fabric.

Available in a variety of colors and patterns, illumiNITE fabrics are soft, breathable, wind resistant, water repellent--and machine washable.

Frequently Asked Questions